The public was bombarded with warnings about how they would be poorer if they voted to leave the EU but, in the end, weren't convinced by what they were told and/or believed it was a price worth paying.
The CBI, the IMF, the OECD, the IFS - an alphabet soup of experts lined up to say economic growth would be hobbled, unemployment would go up, the pound would plummet and British business would be left in a no man's land outside the EU.
The Bank of England raised the prospect of a recession while The Treasury said it would be forced to put income tax up and slash spending on the NHS, schools and defence.
If that wasn't enough, President Obama suggested the UK would go to the "back of the queue" in terms of securing a trade deal with the US while top EU official Donald Tusk hinted at the end of Western political civilization.
Some on the Remain side accepted this was overkill and that so-called "Project Fear" had got a bit out of hand while the Leave campaign was quick to dismiss the naysayers as wealthy, unaccountable elites with their own vested interests talking down Britain.
But the fact the public discounted so readily the advice of experts points to something more than just a revolt against the establishment. It suggested far more people felt left behind and untouched by the economic benefits of five decades of EU involvement being trumpeted.
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