This is not WIRED's sports issue. Let's get that clear from the start. Yes, we go deep inside Team Sky's bike-training squad, hold our breath alongside the most ambitious Red Bull athletes and deconstruct Lewis Hamilton's Formula 1 steering wheel. But that's because we wanted to understand how to optimise performance - from the psychology that enables winning to the science of boosting personal energy.
What could WIRED readers - whatever their individual levels of fitness - learn from the world's best-prepared, most data-enabled sports teams that they could then apply to their personal and professional lives? How could we all embrace the lessons learned daily by sport's ultimate winners?
That's why it's our science editor, not a sports specialist, who's written both our cover story on Chris Froome's training regime and also our investigation of Red Bull's extraordinary high-performance unit. João Medeiros, who by day edits WIRED's R&D and Ideas Bank sections, wanted to know how today's peer-reviewed science can be applied in ways that give competitive sports stars an edge - while offering lessons to the rest of us.
So this issue you'll meet Andy Walshe, a PhD in human movement studies, whose philosophy of "celebrate failure" helped reinforce the learning processes that led Felix Baumgartner's record-breaking 39km Red Bull-sponsored space jump, and Tim Kerrison, who combines physiology, nutrition, performance analysis and energy optimisation when training cyclists such as Froome. And you'll discover the psychological "programming" that may help smash the two-hour marathon record. Just as in a fast-growth business, it takes a multidisciplinary set of expertise - from design to data analytics - to prepare for winning. Because if you can't measure, you can't improve.
For years our editorial team has been longing to celebrate the UK innovators who most excite us. I'm delighted that, thanks to Audi's generous support, this month we finally get to launch what I hope will be an annual high-profile awards programme. The WIRED/Audi Innovation Awards are built around seven categories, ranging from AI to product design, and we've persuaded some amazingly accomplished people to lend their expertise in an intense judging process. Look out for our coverage in the months up to the inaugural ceremony this November.
Meanwhile, enjoy this extended issue of WIRED.
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